Scotland’s Only Marketing Automation Specialist, McRae and Company work with you to transform your marketing department into the primary driver of sales, productivity and growth.
More Than 10 Years Experience has allowed us to work with category leaders and represent market-leading providers such as Pardot, Marketo and Eloqua for Scotland and Northern England.
In response to the changing buying environment, the Revolutionary Technology replaces separate systems for; email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and shares data with sales.
Our Result is shorter sales cycles, higher win rates and, crucially for CEOs and marketing's credibility, a far greater level of accountability.
As the modern buyer has gone online, marketing automation technology gives marketers the tools to educate and engage consumers until they are sales ready. Marketers will gain an unprecedented level of lead intelligence which will allow relationships to form betwen the company and the consumer via drip campaigns and continuous lead management.
We have a wide range of white papers, case studies and webinars on our website that detail the many benefits of marketing automation, as well as our frequently updated blog with all the latest industry news and opinions.