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What We Do

Today’s B2B buyer is smarter, more sophisticated, and more educated than ever before. The abundance of information readily available online is transforming the way that buyers research and buy. Customers are pursuing a new buyer’s journey—a journey where they now self-educate and have the ability to quickly evaluate multiple products and services and dictate when, how, and where they buy products and services.

So how do companies adapt? 

Founded in 2004, McRae&Co specialise in manufacturing demand. As a leading authority on B2B demand generation for mid-market and emerging growth companies, we've spent the last decade helping some of the UK’s fastest growing businesses prosper. 

Our services are powered by best-of-breed technologies to improve marketing effectiveness and sales productivity and manage today’s demand funnel, such as adaptive marketing and marketing automation. Focused on the needs of B2B leaders we provide the world-class marketing software solutions, demand generation strategy and programs to engage today’s hard-to-reach buyers. Known for being equally creative and tech-savvy because we know that B2B requires both.

Find out more about our demand generation programmes or view some our current clients and case studies.

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Monthly Lead Generation

Find out more about McRae&Co's monthly lead generation package.

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White Papers

Download the latest marketing automation thinking and best practices.

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On-boarding Programmes

Discover how we can help you make the best possible start to your MA journey.

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Our regularly updated blog provides the latest MA news and views.

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Our Clients

Find out more about our existing clients.

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“A revolution in KAL marketing."

Aravinda Korala

“We have been delighted with the results and our marketing is more effective than ever. McRae and Company's expertise has been invaluable in setting up and getting the most from our marketing automation platform.”

Stewart Little
CEO, IRT Surveys

"McRae&Co quickly demonstrated an enthusiastic and encyclopaedic knowledge of the principles and practicalities of MA, making a complex process and technology seem straightforward. I would recommend you speak to them before your competitors do."

Richard Edwards
Director, Jumpstart

"With McRae&Co's extensive marketing automation experience, particularly in how best to align our people and processes around the technology to take advantage of the significant opportunities the approach offers, we now see marketing automation and bespoke content as integral to Gael's future."

Ben Taylor
Marketing Lead - Marketing Automation, Gael

McRae&Co's approach to educating our team on the objectives of MA, implementing campaigns to demonstrate these objectives and providing continuing support is remarkable. Great knowledge of MA systems and a wonderful attitude to helping clients build and deploy profitable MA strategies of their own.

Nupur Chatterjee
Digital Manager, Webhelp

"Strategically smart, efficient and great to work with, McRae&Co immediately brought great ideas and sound execution to our fledgling demand generation programmes. By using their expertise in MA we got our implementation going quickly with quicker measureable ROI being achieved. I’d recommend them to anyone looking to build pipeline faster and get more from their B2B marketing."

Neil Armstrong
Business Development Manager, Forth

"Easy to work with, debate with, and reach a solution with."

Lance Davis

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