McRae and Company is Scotland’s marketing automation specialist and can help transform your marketing department into the primary driver of sales productivity and growth.
We have more than 10 years experience working with category leaders and represent market-leading solutions such as Pardot, Marketo and Eloqua for Scotland and North England.
In response to the changing buying environment, the revolutionary technology replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and shares data with sales.
The result is shorter sales cycles, higher win rates and, crucially for CEOs and marketing's credibility, a far greater level of accountability.
As the modern buyer has gone online, marketing automation technology gives marketers the tools to educate and engage prospects until they are sales ready. They are given an unprecedented level of lead intelligence which in turn enables sophisticated nurturing via drip campaigns.