What We Do
Founded in 2004, McRae&Co is the UK’s pre-eminent demand generation company for SMBs. Specialising in marketing automation, we support our clients with the skills and experience needed to develop high quality lead generation programmes capable of engaging today’s hard-to-reach buyers and step-changing sales performance and marketing effectiveness.
As one of only two pure-play marketing automation specialists in the UK (and six in Europe) we focus on delivering what SMBs find most challenging to resource:
- the development of compelling thought leadership content and lead nurturing campaigns that enable buyers to self-educate;
- building high quality and highly targeted databases;
- the use of marketing automation technology to drive sales and marketing ROI.
To date we have helped more UK SMBs on more MA platforms than anyone else. A recognised thought leader, our deep B2B SMB domain experience is grounded in working as marketing directors for a broad range of high growth, category leading, B2B companies.
Monthly Lead Generation
Find out more about McRae&Co's monthly lead generation package.
Download the latest marketing automation thinking and best practices.
Discover how we can help you make the best possible start to your MA journey.
Our regularly updated blog provides the latest MA news and views.
Find out more about our existing clients.
“A revolution in KAL marketing."
“We have been delighted with the results and our marketing is more effective than ever. McRae and Company's expertise has been invaluable in setting up and getting the most from our marketing automation platform.”
CEO, IRT Surveys
"McRae&Co quickly demonstrated an enthusiastic and encyclopaedic knowledge of the principles and practicalities of MA, making a complex process and technology seem straightforward. I would recommend you speak to them before your competitors do."
"With McRae&Co's extensive marketing automation experience, particularly in how best to align our people and processes around the technology to take advantage of the significant opportunities the approach offers, we now see marketing automation and bespoke content as integral to Gael's future."
Marketing Lead - Marketing Automation, Gael
McRae&Co's approach to educating our team on the objectives of MA, implementing campaigns to demonstrate these objectives and providing continuing support is remarkable. Great knowledge of MA systems and a wonderful attitude to helping clients build and deploy profitable MA strategies of their own.
Digital Manager, Webhelp
McRae&Co's knowledge of marketing automation best practices has helped us improve our lead nurturing programmes and lead scoring processes to build the pipeline faster and deliver a higher volume of qualified leads to our sales team. I'd happily recommend them to anyone thinking about more effective lead generation and marketing automation deployments.
"Easy to work with, debate with, and reach a solution with."