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Ambitious technology companies looking to out-market, out-sell and out-perform competition face the ‘superset’ of marketing challenges and can benefit most from marketing automation technology: 

1. You sell to Large Organisations. You have to make an immediate impact as the kind of business large companies want to buy from. 

2. You deal in a Global Marketplace. Resources are scarce. Marketing must concentrate on generating high quality leads, leaving sales to accelerate sales cycles and close more deals.

3. You have to position yourself as 'Best Buy', demonstrating an intimate understanding of how your buyer's needs map to your value proposition and positioning yourself as category leader.

And all of this in about 11 seconds - a very tall order when the senior team is most commonly technical in nature with a poor experience and opinion of marketing.

At McRae & Co we specialise in technology marketing and marketing automation. We work with a small number of Scotland's leading B2B technology companies to bring marketing expertise into the senior team without the difficulty or expense of a full-time Marketing Director appointment. Our decades of experience comes from working with dozens of high-growth, category-leading and often investment-backed businesses in Technology, Oil & Gas, Renewables and Manufacturing.

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