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Most CEO's today think marketing is not the growth generator it needs to be and fails to demonstrate accountability to the business.

Traditional 'outbound' B2B marketing has lost its efficacy because the techniques are poorly targeted and interruption based. As a 'spray and pray' numbers game it is inefficient and expensive, causing businesses to waste time trying to contact with a ton of people who may have had no interest in their offering via cold-calling, email, trade shows, junk mail and print advertising.

At McRae & Co we specialise in the latest technologies to transform marketing into the core driver of business growth it should be. We work in the trenches as a cost effective turnkey solution for ambitious companies who want to use marketing to out-market, out-sell and out-perform their competition.

The internet and related technologies have revolutionised the face of today’s marketing arena. Initiatives have shifted from being company-led to customer-led. Buyers start the conversations, they search for information on their own and take action when they are ready to.

Shrewd marketers are moving past the ineffectiveness of 'outbound marketing' to embrace the new disciplines of inbound marketing and marketing automation, approaches that use the same channels customers are using and leverage them into powerful and efficient customer acquisition streams.

For Scotland we represent the leading technology platforms for both 'Inbound Marketing' and 'Marketing Automation'. Our experience comes from acting as marketing directors for dozens of category leading businesses, often fast moving technology companies that are investment backed. Our expertise is in delivering marketing that is aligned to the business plan objectives. We are not web developers or digital designers and we are not an agency with all the associated costs.

Across the past five years adoption of these platforms has exploded from a small base of tech-savvy early adopters to become a competitive necessity for companies of all sizes in a variety of industries. Not implementing a solution was recently called the "ultimate career limiting move for today's Sales & Marketing teams". 

To get advice on how to use marketing to drive growth, pick the phone up and speak to one of our experts. Whilst we create and and share remarkable content, develop powerful lead nurturing emails, blog useful and interesting stories, what we really do is use the latest technology to get you found, generate leads and build your connections to customers and prospects.

We believe that most outbound marketing is out-dated, inefficient and expensive. If you need more leads you need Inbound Marketing. If you need more engagement you need Marketing Automation. Find out how they work and how they can transform marketing into the business growth generator it should be.