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16469-NQRBMZTake it from us, juggling different marketing automation platforms can be a tricky task.

Used to Act-On? You’ll not find a “content folder” on Salesfusion or Pardot. Salesfusion? Good luck finding the “web forensics tracker” on other platforms. And Pardot? Expect faces in screensaver mode when talking about “custom redirects” to non-users.

The truth is while marketers’ sophistication with MA is advancing at a dizzying rate, subtle terminology changes can make learning a new platform feel a bit like juggling on a moving pavement.

With this in mind, we’ve pulled together terms from three of the strongest platforms for SMEs – Pardot, Act-On and Salesfusion – and highlighted twelve differences you will need to know to unveil the MA juggler in you.


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