22 October 2016 in B2B Marketing Trends, Content Marketing, Modern Selling
Is using B2B video marketing in your business worthwhile? According to this piece in B2B Marketing by Victoria Clarke, it definitely is. Here’s our take on the subject.
In March, software producer HighQ published statistics showing that 80% of senior executives watch more online video now than they did last year. What’s more, 75% of business executives dedicate weekly time to watching videos about work-related topics.
One of the main reasons B2B video marketing is taking off is the availability of better equipment and distribution methods on a smaller budget. It’s now fairly straightforward and inexpensive to produce high-quality videos and animation, and there are dozens of options for distribution. This newfound flexibility has allowed companies to compile libraries of webinars, informational videos, and even animated infographics with very little outlay.