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Is using B2B video marketing in your business worthwhile? According to this piece in B2B Marketing by Victoria Clarke, it definitely is. Here’s our take on the subject.

In March, software producer HighQ published statistics showing that 80% of senior executives watch more online video now than they did last year. What’s more, 75% of business executives dedicate weekly time to watching videos about work-related topics.

One of the main reasons B2B video marketing is taking off is the availability of better equipment and distribution methods on a smaller budget. It’s now fairly straightforward and inexpensive to produce high-quality videos and animation, and there are dozens of options for distribution. This newfound flexibility has allowed companies to compile libraries of webinars, informational videos, and even animated infographics with very little outlay.

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16469-NQRBMZTake it from us, juggling different marketing automation platforms can be a tricky task.

Used to Act-On? You’ll not find a “content folder” on Salesfusion or Pardot. Salesfusion? Good luck finding the “web forensics tracker” on other platforms. And Pardot? Expect faces in screensaver mode when talking about “custom redirects” to non-users.

The truth is while marketers’ sophistication with MA is advancing at a dizzying rate, subtle terminology changes can make learning a new platform feel a bit like juggling on a moving pavement.

With this in mind, we’ve pulled together terms from three of the strongest platforms for SMEs – Pardot, Act-On and Salesfusion – and highlighted twelve differences you will need to know to unveil the MA juggler in you.

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While on holiday recently, a particularly violent thunderstorm led to the death of my trusty digital camera. It had a good life – operating flawlessly for close to five years and snapping most of the pictures that now adorn the walls in both my office and house. But it was time to move on. I chose not to replace it like-for-like, as I now knew the basics of photography and was hungry for more. I wanted a higher end camera, and I wanted to make sure I was buying the best for my ambitions, whatever the cost.

So I looked online. I used social media. I sought impartial reviews. Read technical articles. Compared image quality. I spoke to a photographer friend. I searched for the kind of photography I was most interested in and the features I should look for to achieve the best results.

Armed with this knowledge, I visited a well-known high street store only to discover I was the saleperson’s worst enemy; the educated consumer. Sure, he could point me to the best discounts and tell me what this season’s bestseller was. However, when I enquired about performance, sensor sizes or anything else remotely technical, his face instantly slipped into screensaver mode. Continue reading …

Following on from our recent blog post looking at B2B marketing predictions for 2016 we take a further look at email marketing. What changes are we going to see in email marketing in 2016? And what can marketers do to make sure they stay on top of the latest new trends? Continue reading …

marketing predictions

What does the future hold (source)

This year B2B Marketing trends have focused mainly on content, marketing automation and mobile marketing. These trends look set to continue into 2016 but are we going to be seeing more and less of in the B2B marketing world next year? We take a look at some marketing predictions for 2016.

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