19 August 2016 in Email Marketing, Lead Nurturing
73% of marketers agree that email marketing remains core to their business (Marketing Cloud) while 69.7% of internet users in the US say email is their preferred method of communicating with businesses (eMarketer).
What has changed, however, is how winning businesses market via email. While the core aim is the same, to reach the right people at the right time, the old approach of throwing mud at a wall and seeing what sticks is completely ineffective at a time when tools exist to make correspondence highly contextual.
With this in mind, we’re offering our five top tips for businesses seeking to improve email performance. If this is something you’d like to hear about in more depth, then check out our guide, Generating More Lead at Lower Cost.