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There are numerous challenges involved in building a business case for marketing automation, and one of them is showing evidence of success. The recent blog post from CMS Critic provides ten great statistics on using MA; read on our take on five of those stats and information about how to make the most of them.

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Small businesses are constantly trying to combine growing their enterprise with day-to-day tasks. Fortunately, marketing automation offers an alternative to time-consuming strategies. As the recent blog from Business2Community, How to Market Like You’re Twice Your Size, states, automating marketing allows SMEs to make the most of their resources even if they are limited.

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Making a business case for marketing automation can be tricky when your company already has a CRM system in place.

But let’s get one thing clear: that’s not because the two are so similar. In reality, reluctance to unite indicates a failure to understand the buying journey of the modern day customer.

Now more than ever, the onus is on marketers to manage prospect relationships over time and educate them with relevant, customer-centric content until they are sales ready. Continue reading …

content marketing

After extensive research and surveying in May and June, international information providers B2B Marketing have released their third Content Marketing Benchmarking Report. We’ll be developing some content based on the results of the report ourselves in the near future, but for now let’s take a look at the most interesting findings.

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As the end of the year approaches, McRae&Co would like to offer you our predictions for the three hottest marketing automation trends in the coming year:

Infographic marketing automation trends

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