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Brainrider logo, b2b website designWith B2B buyers now leaning more than ever towards self-education, it becomes vital to implement the kind of website design that attracts and educates buyers while successfully conveying your brand’s message. In partnership with Brainrider, the latest McRae&Co webinar, “Best Practice Website Design for B2B Lead Generation”, will ensure that your business is getting it right.

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Join us on the 11th of June for our latest webinar: Building Sales and Marketing Capabilities is Essential to Beat the Market.

Today’s best marketers are pivotal to the success of their business, and make up a critical lever for top-line growth. The right technology in the right place is all they need to become real sales enablers and fully commit to driving engagement among customers and buyers. The world of B2B sales and marketing has changed on a fundamental level, and the smart companies are aware of this. It’s time for new strategies, new approaches, and open-mindedness if you want to stay ahead.

The Webinar

McRae&Co is hosting this webinar to discuss all of these issues and more. On the 11th of June, from 12.30pm to 1.30pm (GMT), our presenters will be outlining the changes in the B2B marketing world, the latest advancements in technology, and the importance of engaging customers among many other things.

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McRaeandCo_eventWe would like to thank all those who attended our event, Transforming B2B Sales and Marketing, in both Glasgow and Edinburgh this week.

Judging by the reaction we have received on social media, via email, and in person, both sessions proved to be very helpful. We were delighted not only by the attendance figures but also the level of interaction between attendees and presenters.

Hosted by McRae&Co Managing Director Scot McRae, each event saw presentations on the latest marketing technologies that B2B companies should consider if they are to create a technology stack capable of manufacturing demand in today’s digital world. This included insights from thought leaders in the US, Dave Lehman of Captora and Cari Baldwin of Bluebird Strategies, as well as UK-based Mark Woodbridge (Salesfusion) and Neil Armstrong (Space Solutions). Presentations included: Continue reading …

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