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About McRae&Co

Our Company

McRae&Co was founded in 2004 with the aim of taking an innovative approach to digital marketing and lead generation. We are one of only two pure-play demand generation and marketing automation specialists in the UK; our focus allows the business to grow within these areas and produce tailored, highly effective results for our clients.

What We Do

Among other services, we will:

  • Develop a high-performance demand generation engine
  • Craft a personalised marketing automation programme for your business
  • Provide your sales team with reliable, high-quality leads
  • Develop effectively targeted databases and maintain clean data
  • Engage hard-to-reach B2B buyers at the optimal time

Driving Growth and Demand

The traditional approach to marketing involves casting a wide net, and hoping that enough cold calling will eventually lead to results. This may seem active (because it involves a lot of activity!) but it is in fact remarkably passive compared to what we can do in today's online marketplace.

Smart buyers know what they are looking for, and how to find it. Smart marketers know how to approach these buyers at just the right point in the marketing funnel, using tailored strategies to nurture every potential lead with minimal outlay for your business.

International Recognition

In 2013, we were featured in The Definitive Guide to Marketing Automation, the most comprehensive report ever produced about the technology.

McRae&Co is also one of the specialist bodies behind the B2B Marketing Expert Clinic webinar series. These webinars help organisations around the world to revamp their lead generation strategy and understand the benefits of marketing automation.

Our Partners

We work with a wide range of marketing automation and demand generation strategists across the globe, and we are partnered with a range of technology platforms. For more information on who we work with, visit our partners page now. 

Learn More

Take a look at our resources library and testimonials page for a better understanding of what we can offer your company. Alternatively, feel free to contact us either via the website or by calling 0141 227 3920.

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Our Partners

Learn about our strategic and technological partners.

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Resources

Explore our resources library.

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TESTIMONIAL

"McRae&Co quickly demonstrated an enthusiastic and encyclopaedic knowledge of the principles and practicalities of MA, making a complex process and technology seem straightforward. I would recommend you speak to them before your competitors do."

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