splash image

About Us

At McRae & Co we specialise in the latest technologies to transform marketing into the core driver of business growth it should be. We work in the trenches as a cost-effective turnkey solution for ambitious companies who want to use marketing to out-market, out-sell and out-perform their competition.

For Scotland we represent the leading technology platforms for both 'Inbound Marketing' and 'Marketing Automation'. Our experience comes from acting as marketing directors for dozens of category leading businesses, often fast moving technology companies that are investment backed. Our expertise is in delivering marketing that is aligned to the business plan objectives. We are not web developers or digital designers and we are not an agency with all the associated costs.

Whilst we create and and share remarkable content, develop powerful lead nurturing emails, blog useful and interesting stories, what we really do is use the latest technology to get you found, generate leads and build your connections to customers and prospects.

We believe that most outbound marketing is out-dated, inefficient and expensive. If you need more leads you need Inbound Marketing. If you need more engagement you need Marketing Automation.

To get advice on how to use marketing to drive growth, or how inbound marketing and marketing technology work, or they how it can transform marketing into the business growth generator it should be, just pick the phone up and speak to one of our experts. 

Scot McRae

Scot McRae

Prior to founding McRae & Co, Scot established an award-winning marketing strategy company in New Zealand, working across a range of industries to develop strong brands with effective marketing platform to drive new sales leads, as well as lecturing widely on brand development and marketing strategy.

Since returning home Scot has worked with a large number of Scotland’s leading high growth technology companies to position them for for category leadership and develop the marketing strategy to cost effectively drive lead generation and nurturing to achieve business plan objectives.

Starting at Procter & Gamble Scot learned the science and discipline of brand management on the UK’s biggest brand Ariel. He then went on to learn how to inspire consumer demand as Marketing Manager for the leading fashion brand Hugo Boss. As Senior Brand Manager for Bibendum, Marketing Director for Craggy Range, and Commercial Director for Ozone Technologies and Traceall, Scot has developed and launched and marketed more than 20 commercially successful category leading brand propositions.

Scot’s core area of expertise is in effectively positioning for category leadership to grow long term business value and establishing the marketing engine to drive well qualified sales leads to deliver the business plan objectives.

A keen supporter of developing opportunities for young people, Scot is also a board member of the Scottish Council for Outward Bound

Marc Boyer

Marc Boyer

Marc Boyer graduated from the University of Strathclyde with a BA(Hons) International Business and Modern Languages. He has experience in the technology sector which he gained whilst working for IBM in Brussels. Having also worked agency-side, Marc has experience on a wide variety of clients.

He joined McRae & Co. upon his return to Scotland after a spell working in Latin America.

With particular interests in the strategic aspect of Marketing, and the role of new technologies for Marketing, the move to McRae & Co. was a natural progression for Marc.

Caroline Halsall - Creative

Caroline Halsall

Caroline Halsall, graduated from Duncan of Joranstone College of Art with a BA (Hons) in Graphic Design. She has since had over 13 years of experience in some of Scotland’s top agencies, working on award winning designs and brand strategies, developing and managing projects from initial briefing, and concept stage through to completion and launch. She has honed her skills working with various high profile clients across a wide variety of sectors, working to tight budgets and tight deadlines. Caroline prides herself in taking a genuine care to achieve the best and most effective creative solution for each project, with a wealth of experience to back it up.

Robb Sands - Search and Social Media

Robb Sands

Originally from the United States, Robb has over a decade of online marketing, product and project management experience. As Product Manager at Claims Harbor, HNC Software and Fair, Isaac in America, Robb was responsible for market segmentation, perceptual mapping, and creating value propositions that converted into high-ROI multi-channel marketing campaigns.

During the past 7 years in Scotland, Robb has worked within marketing and product management at global firms including British Telecom, Morgan International and IASeminars. Working closely with technology startups in UK and USA, Robb's daily responsibilities include end-to-end management of organic search, social network marketing, pay per click and email campaigns.

Jude McCorry - PR

Jude McCorry

Jude has more than 15 years marketing experience in the technology, telecoms, and business-to-business sectors. Previously Jude was Managing Director (Scotland) for Firefly Communications in Edinburgh, developing business for Firefly and running a team of PR professionals who provided public relations support for clients like Fujitsu, ITI Techmedia, Memex Technology, myhouseprice.com and Mazars.

Jude relocated to Scotland from Ireland where she worked as Marketing and PR manager for Xnet (Data Storage), Damovo (Data Mobility and Voice) and Fujitsu Softek (Virtualisation Software). Her work for these companies involved media relations, advertising, event management, crisis management, employee communications and relations, sponsorship and charity involvement, as well as brand development, strategic messaging and executive coaching. She also spent five years with Dell Computer in various sales and account management roles across corporate, public sector and consumer sectors.

Lorna Sands - Social Marketing and Web Content

Lorna Sands

Formerly I.T. Technician responsible for hardware, networks and software, currently is an online presence for organisations large and small. Having worked with teams in travel, tourism and technology, she specialises in the user experience, connecting with and then building trust through engagement campaigns. Content publication, curation and social network marketing campaigns information, resources and promotion in creating an appropriate website and social voice for each client.

David Watt - Copywriting

David Watt

David Watt has over 25 years' experience in strategic corporate communications, but now specialises in the production and copywriting of top level business literature, press & media campaigns, website development and internal communications.  He has held Head of Communications positions with a number of national and international PLCs with responsibility for all issues relating to external and internal communications.

Ian Campbell - Finance

Ian Campbell

After qualifying as a Chartered Accountant in 1987, Ian spent eight years in the accountancy profession with a small CA firm then Grant Thornton. Since then Ian has held senior finance positions across a range of industries in companies like Hewlett Packard and British Aerospace, most recently with the American materials handling company NACCO Industries where he was Director, Financial Analysis with EMEA responsibility for a $800m turnover.

In February 2009 Ian left NACCO to move back to Scotland and set up IGC Accounting Services Ltd, working as a part-time Finance Director for range of ambitious small companies.