Customers
KAL
An independent company, KAL is recognized as the world's leading ATM software company providing solutions to some of the world's premier banks such as Citibank, China Construction Bank and UniCredit.
McRae & Co has worked with KAL for 2 years to position the company as the world's leading ATM software company, drive bank adoption of the software-led approach to ATM procurement and develop the marketing engine to drive lead generation. Since the re-positioning KAL have secured a number of major new global bank customers.
Energyflo
Energyflo Insulation Technologies is an innovative clean technology company, specialising in the development of Dynamic Insulation systems for use in low carbon, low energy buildings. The company was formed in 2002 and is backed by Sigma Capital. Energyflo has a growing number of early adopters for its exciting technology and appointed McRae & Co in January 2011 to assist in positioning the company for leadership of this exciting new technology category and accelerate sales to deliver business plan objectives.
Administrate
Administrate is a comprehensive business management software platform specifically for training providers. The product was developed over 7 years within a range of sector leading international training businesses. McRae & Co has worked worked with the senior management team since May 2010 to develop the Administrate brand to position the product for category leadership and develop the marketing strategy to drive sales lead generation and deliver the business plan objectives. In December 2010 Administrate successfully secured the backing of Archangel Informal Investments.
Deep Casing Tools
Deep Casing Tools specialises in the design and manufacture of casing and completion tools for the Oil and Gas industry. The company has developed breakthrough new casing and completion reaming solutions which enable drilling teams to land first time at target depth. The company is backed by leading Oil & Gas investors Energy Ventures and Scottish Equity Partners. McRae & Co has worked with the senior management team since October 2009 to develop the Deep Casing Tools brand and proposition to achieve leadership of the Casing & Completions Technology category and develop the marketing engine to drive new high quality sales leads into the sales pipeline.
From the Blog
- Aligning Sales & Marketing (6)
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