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The world of B2B marketing is changing. We are in the era of the self-educating buyer, and operating in a marketplace saturated with content. Demand generation encompasses a range of different techniques and strategies, all of which are geared towards creating a reliable pipeline and a strong, informed customer base. Strategies like lead generation and scoring are crucial for modern companies looking to attract and forge good relationships with B2B buyers. In order to win, it is imperative that you stand out and have an effective plan. That is where our Demand Generation Academy comes in.
We are rolling out new courses on a regular basis that will educate and inform marketers about everything from marketing automation metrics to developing an effective content matrix.
Browse our courses below or explore our Resources page to get an idea of the kind of material we provide. If you have any questions, get in touch today.
Browse our courses.
Browse our library of resources.