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2015 is set to be an even more interesting year in the world of B2B business. After a decade of the buying environment shifting irreversibly year-on-year, the best businesses are growing in confidence with new approaches to drive business in the era of the empowered buyer.
That's why you will want to read our e-book looking at the eight demand generation areas critical to business success in 2015. Topics covered include:
As opposed to seeing these as resolutions, these are promises businesses must make to bridge the gap between Sales and Marketing, improve pipeline performance and, of course, sell more.
The book also includes plenty of useful recent statistics from industry leaders as well as insights we have gained from helping high-growth businesses of all sizes adapt and flourish in today's B2B climate.