Marketers today are doing everything they can to keep up with the explosion of digital marketing, racing breathlessly from tactic to tactic, yet struggle to execute all their desired activities.
Despite this most CEO’s think Marketing lacks business credibility because it fails to demonstrate how it contributes to increased customer demand, sales, prospects, conversions and market share.
To become the business growth generator it must be, Marketing needs to:
- be more accountable
- produce better qualified opportunities
- provide the right data, analytics and insights
To run like a business today Marketing needs automation. Without automation you cannot effectively streamline and scale the workflow, score prospects across the entire buying process, nurture opportunities, segment customers, grow customer share of wallet, and help sales convert new customers in the pipeline.