splash image: Lead Generation

B2B MARKETING AUTOMATION

Digital marketing has exploded in scope and complexity making it practically impossible for marketers to efficiently and effectively reach target customers without a fully implemented marketing automation system.

Marketing automation is the platform today's marketers are using to adapt to the changing buying environment and launch new activity, directing the sales team to exactly where to focus time in order to maximize ROI.

Read more on the key features of Pardot's market leading marketing solution for small and medium sized companies.

"Not implementing a Marketing Automation solution may be the ultimate career limiting move for today's marketers. If you haven't gotten started you are already way behind the ball." (IDC Group)

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The primary driver of productivity and growth, a must have for today's leading companies.
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Why Pardot is ranked the #1 Marketing Automation solution for total cost of ownership.
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Accountability, Efficiency, Alignment, Measurement - scale sales and marketing efficiently.
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Pardot is the only solution focused entirely on small and medium sized business (SMEs).
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Closed loop lead management, seamless prospect tracking, native integration with CRM.
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Measure marketing and sales effectiveness with easy to configure reports and charts.
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Send timed and triggered emails to your prospects with advanced drip marketing programs.
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Social media profiling and messaging for campaigns that engage prospects across all channels.
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Send a single email to a few leads or personalized to a large segment.
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Success stories from others driving competitive advantage.
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Pricing information for the different packages available.
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No hassle promise. EU Privacy Laws and how to comply.
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Build landing pages and forms that convert with intuitive drag-and-drop builders.
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The small print. What you need to know about Pardot's Terms and Conditions.

“We tripled our sales pipeline and reduced costs” said Samantha Keating, Sales Director for BIS Limited, a Pardot client in Europe.

“For example, a recent campaign generated an incredible 74% click-through rate and over 600 white paper downloads.”

"Pardot is easy to use, priced right, and integrates naturally with our CRM system. I highly recommend Pardot to SMEs selling solutions that require multiple touch points before a deal is closed."

Pardot automates the entire lead management process, and guides our interactions with prospects so we know whom to call and when.”

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