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Win with marketing automation

As buyers move increasingly online, marketing automation is the revolutionary technology that’s enabling B2B marketers to become the primary drivers of company sales productivity and growth.

The technology replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and shares data with sales.

Find out more about marketing automation software.

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The primary driver of productivity and growth, a must have for today's leading companies.
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Why Pardot is ranked the #1 Marketing Automation solution for total cost of ownership.
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Accountability, Efficiency, Alignment, Measurement - scale sales and marketing efficiently.
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Pardot is the only solution focused entirely on small and medium sized business (SMEs).
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Closed loop lead management, seamless prospect tracking, native integration with CRM.
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Measure marketing and sales effectiveness with easy to configure reports and charts.
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Send timed and triggered emails to your prospects with advanced drip marketing programs.
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Social media profiling and messaging for campaigns that engage prospects across all channels.
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Send a single email to a few leads or personalized to a large segment.
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Success stories from others driving competitive advantage.
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Pricing information for the different packages available.
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No hassle promise. EU Privacy Laws and how to comply.
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Build landing pages and forms that convert with intuitive drag-and-drop builders.
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The small print. What you need to know about Pardot's Terms and Conditions.
  • "The things that Pardot is enabling people to do today are the things that we dreamed about 20 or 30 years ago as marketers." - Micky Long, Arketi Group, Vice President
  • "I can't imagine my life without marketing automation! It's a no brainer. To me, the fact that so few companies use it today is amazing." - Holly Condon, Papersave, VP Business Development
  • "With marketing automation, it's reasonable to expect a 300% increase in conversions within the first few months ." - Jesse Hopps, Demand Metric, CEO
  • "All aspects of the business have been impacted. Everyone is pleased to see that our funnel is improving, that we're focussed on more true opportunities and less noisy opportunities." - Larry Torri, Assuresign, VP of Sales
  • "Pardot's user friendliness, technical support and seamless integration with Salesforce has exceeded expectations, while McRae and Company's expertise has been invaluable in setting up and getting the most from the platform. Love it!” - Stewart Little, CEO, IRT Surveys
  • “McRae & Co came highly recommended and delivered some initial branding work for us. We were delighted with their pragmatic but inspired approach and chose to retain them as our outsourced marketing department....action oriented, deeply committed to the client and bring a broad range of expertise to the table.” - Jon Earnshaw, Managing Director

+ more testimonials