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Marketing Automation Made Easy

We help our clients accelerate business growth and build strong, predictable pipelines by ensuring they are as equipped as possible for marketing automation success.

We teach them that the technology is far more about sales enablement and increasing sales effectiveness than it is about ‘automating marketing’ and help them craft the sort of all-encompassing MA strategies that are key to success in today’s era of the empowered customer.

This takes collaboration from all key departments in an organisation and a re-evaluation of business objectives, buyer personas and buying journeys in order to create a system that fulfils MA’s potential to effectively and efficiently engage the target audience in light of the self-guided nature of the modern buying journey.

Once it’s in place, running and adapting a successful modern marketing strategy becomes significantly less complex – and the results reverberate across an entire organisation, particularly within the sales department.

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How to make sales and marketing deliver on the bottom line

Discover how winning businesses are using the change in buyer behaviour to their advantage.

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Competing for well informed buyers - modern marketing and modern selling image

Competing for well informed buyers - modern marketing and modern selling

The modern buyer involves salespeople later than ever before in their journey - so how exactly do you engage the empowered customer?

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Monthly B2B Lead Generation Programmes

McRae&Co offers two packages that can help your organisation build effective lead nurturing programmes capable of improving bottom line growth and predictable pipeline performance.

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Marketing Automation Platform Onboarding

McRae&Co also offers a one-off package for Marketing Automation platform onboarding that includes strategy and planning. Find out more about what this service can offer your business by clicking the link below.

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TESTIMONIAL

"McRae&Co quickly demonstrated an enthusiastic and encyclopaedic knowledge of the principles and practicalities of MA, making a complex process and technology seem straightforward. I would recommend you speak to them before your competitors do."

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