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The two main driving forces of our business are demand generation and lead generation. Creating and nurturing leads and interest is our main priority, and marketing automation is the primary way in which we do that.
Marketing automation works primarily by utilising the tendency towards self-education in today’s buyers. Instead of offering a sales pitch or sending out “cold” emails and calls, savvy marketers create targeted content that appeals to buyers at each stage of the marketing funnel. As they progress towards a sale, leads are nurtured and educated so by the time they are ready for a conversation, the sales team can spend less time on education and more time helping them with their purchase.
Not only is marketing automation a more efficient way of generating and nurturing leads, it's also more reliable and predictable because marketers and salespeople can see where their leads are at any given time. Using marketing automation creates a reliable pipeline of leads for sales, which leads to a better and more easily identified marketing ROI.
For more details on how marketing automation works, read through our blog. For more information on how our services tie in with demand generation and lead generation, click on the icons below or contact us now.
Find out how we do demand generation.
Learn about our approach to lead generation.