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Case Studies

Read on to explore our selection of case studies.

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CASE STUDY
White paperGael Ltd
Gael Ltd selected McRae&Co's marketing automation on-boarding package to help with the implementation of their marketing automation platform. 

"We see Marketing Automation as one of the critical business areas needed to take our marketing effort to the next level and enable Sales to build more robust pipelines and shorten the sales cycle. With McRae&Co’s extensive marketing automation experience, particularly in how best to align our people and processes around the technology to take advantage of the significant opportunities the approach offers, we now see marketing automation and bespoke content as integral to Gael’s future.” Ben Taylor, Marketing Automation Lead, Gael Ltd.


CASE STUDY
White paperJumpstart
R&D tax relief specialist, Jumpstart, uses McRae&Co's monthly lead generation programme.

"We engaged McRae & Co to set up and run our Marketing Automation (MA) project as part of our efforts to engage with much larger audiences in a more systematic and effective way. Scot quickly demonstrated an enthusiastic and encyclopaedic knowledge of the principles and practicalities of MA, making a complex process and technology seem straightforward. We are now starting to see the results of his work and view MA as the future of our marketing. Would recommend you speak to him before your competitors do." Richard Edwards, Operations Director, Jumpstart

"McRae&Co's extensive demand generation experience has been invaluable in helping us set up sophisticated nurturing programmes and increasing the effectiveness of our overall strategy. What I like most is the team's ability to think outside of the box. As opposed to waiting to be prompted, they consistently bring strong ideas to the table and implement them quickly and efficiently. It's very much a partnership and as well as being strategically smart, the team is also extremely responsive which has made working with them a pleasure. A special thank you in particular to Paul Collins and Finlay McFarlane. I’d have no hesitation in recommending McRae&Co to others." Maria Aust, Strategic Marketing Lead

CASE STUDY
White paperKAL ATM Software
McRae&Co presently operates the marketing automation for KAL, the world's leading independent ATM software company.

“A revolution in KAL marketing."

Aravinda Korala, CEO

CASE STUDY
White paperWebhelp UK
Webhelp UK selected McRae&Co's marketing automation on-boarding package to help with the implementation of their marketing automation platform.

"McRae&Co's approach to educating our team on the objectives & scope of MA, setting up and implementing campaigns to demonstrate these objectives and providing continuing support is remarkable. The team is always ready to help, and they almost always have the answer you need, just a phone call or email away. Great knowledge of MA systems and a wonderful attitude to helping clients build and deploy profitable MA strategies of their own."

Nupur Chatterjee, Digital Manager

CASE STUDY
White paperCommissum
McRae&Co currently operates Commissum's marketing automation platform as part of its monthly lead generation programme.


CASE STUDY
White paperForth Communications
McRae&Co implemented and runs Forth’s demand generation platform as part of its monthly demand generation programme.

“We identified McRae&Co through a number of leading Scottish businesses who had benefited from their demand generation and marketing automation expertise and they have quickly become an invaluable extension of our marketing team. Strategically smart, efficient and great to work with, they immediately brought great ideas and sound execution to our fledgling demand generation programmes. By using their expertise in MA we got our implementation going quickly with quicker measureable ROI being achieved. I’d recommend them to anyone looking to build pipeline faster and get more from their B2B marketing."

Forth Communications - Neil Armstrong - Sales & Marketing Director

CASE STUDY
White paperIRT Surveys
Since installing Pardot and working with McRae and Company, IRT has attracted £50,000 of directly-attributable new business in just six months.

"We have been delighted with the results and our marketing is more effective than ever. McRae&Co's expertise has been invaluable in setting up and getting the most from our marketing automation platforms."
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TESTIMONIAL

"Strategically smart, efficient and great to work with, McRae&Co immediately brought great ideas and sound execution to our fledgling demand generation programmes. By using their expertise in MA we got our implementation going quickly with quicker measureable ROI being achieved. I’d recommend them to anyone looking to build pipeline faster and get more from their B2B marketing."

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