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White Papers

Below you will find a list of all our resources in chronological order. 

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WHITE PAPER
White paperThe Content King is Dead but the Infrastructure Queen is Alive
Published:
 September 2015 | Authored by: McRae&Co

Content has taken over, but that's not always a good thing. This paper outlines why the Content King's reign of terror is over.

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WHITE PAPER
White paperThe New Era of Sales & Marketing
Published:
 May 2015 | Featuring: McRae&Co
A four page guide to the new opportunities that await sales and marketing.

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HOW TO GUIDE
White paperThe New Era of Sales & Marketing
Published:
 May 2015 | Featuring: McRae&Co
A four page guide to the new opportunities that await sales and marketing.

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E-BOOK
White paperEight Demand Generation Promises to Make in 2015
Published:
 January 2015 | Featuring: McRae&Co
2015 is the year to make the changes to a buyer-centric sales and marketing model. Find out the steps you need to take to do this.

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WHITE PAPER
White paperSolution Guide to High Quality Lead Generation 
Published:
 February 2014 | Authored by: McRae&Co

McRae&Co assesses the challenges and opportunities that face businesses trying to generate high quality leads in the era of the empowered buyer.

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WHITE PAPER
White paperSolution Guide to New Trends in Buyer Behaviour
Published:
 February 2014 | Authored by: McRae&Co

McRae&Co identifies the latest B2B buying trends that should influence the way your organisation operates.

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WHITE PAPER
White paperMarketing Automation for SMEs: The First Steps
Published:
 January 2014 | Authored by: McRae&Co

We look at the steps all SMEs should take ahead of implementing marketing automation.

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WHITE PAPER
White paperHow Best-in-Class Companies Are Taking Sales & Marketing to the Next Level 
Published:
 January 2014 | Authored by: McRae&Co

A breakdown of the marketing automation features companies are using to raise the bar on their sales and marketing efforts.

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WHITE PAPER
White paperSolution Guide to Engaging Hard-to-Reach Buyers
Published:
 January 2014 | Authored by: McRae&Co

Nine out of ten business buyers say that when they're ready to buy, they'll find you - so what's the solution?

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WHITE PAPER
White paperMarketing & Selling to Crazy Busy Prospects
Published:
 December 2013 | Authored by: McRae&Co

B2B buyers are now busier and more elusive than ever. That doesn't mean you can't reach them - but it does mean you must change your approach.

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WHITE PAPER
White paperHow Small & Mid-Size Companies Are Using Marketing Automation to Crush Bigger Competition
Published:
 December 2013 | Authored by: McRae&Co

Discover how marketing automation can supercharge the marketing efforts of SMEs to help them compete with - and often beat - more high profile competitors.

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WHITE PAPER
White paperIntegrating Sales & Marketing into a Smarter, Joined-Up Approach
Published:
 November 2013 | Authored by: McRae&Co

Alignment between Sales & Marketing is a necessity for success and bottom line growth. In this paper we assess the best practices for achieving this.

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WHITE PAPER
White paperWhere Modern Marketing Meets Modern Selling - It's Not What You Think
Published:
 November 2013 | Authored by: McRae&Co

An assessment of the new expectations of sales teams and marketers in the era of the empowered B2B buyer.

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WHITE PAPER
White paperFive Marketing Habits of Today's Successful SMEs
Published:
 October 2013 | Authored by: McRae&Co

While there is no one-size-fits-all approach to marketing automation, we look at five habits some of our most successful clients have adopted to achieve sensational results with marketing automation.

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WHITE PAPER
White paperFive Marketing Automation Statistics Every Salesperson Should Know
Published:
 October 2013 | Authored by: McRae&Co

Think marketing automation is merely about automating marketing? Think again. These statistics show precisely why the techology is far more concerned with sales enablement than anything else.

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WHITE PAPER
White paperContent Is Not King - New Generation of Marketing Intelligence Is
Published:
 September 2013 | Authored by: McRae&Co

"Content is king" is the mantra of many marketers. Do we agree? Not quite - and here's why.

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WHITE PAPER
White paperEight Reasons to Invest in Marketing Automation Ahead of CRM
Published:
 September 2013 | Authored by: McRae&Co

McRae&Co looks at the reasons marketing automation should be prioritised in forthcoming budgets.

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WHITE PAPER
White paperWhy Marketing Automation Must Be in Your 2014 Budget
Published:
 August 2013 | Authored by: McRae&Co

Discover what marketing automation can offer your company.

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WHITE PAPER
White paperWhy Marketing Automation Is Needed for Context Marketing
Published:
 June 2013 | Authored by: McRae&Co

Discover how context marketing works, what it can do for your company and how marketing automation helps.

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WHITE PAPER
White paperEights Things You Should Know Before Implementing Marketing Automation
Published:
 May 2013 | Authored by: McRae&Co

While marketing automation technology is highly intuitive, we identify eight areas you should address in order to prepare your organisation for success.

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WHITE PAPER
White paperWhy Business Marketing Now Has To Deliver
Published:
 April 2013 | Authored by: McRae&Co

For too long, marketing's role has been poorly defined and hard to measure. This paper outlines why that must change and how to do it.

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