McRae and Company RSS feed http://www.mcraeandcompany.co.uk/rss.html en McRae and Co. 2006 120 McRae & Co. to present on Marketing Driving Growth http://www.mcraeandcompany.co.uk/news/mcrae-present-marketing-driving-growth.html Thursday 10th May 2012 – McRae & Co are presenting to ScotlandIS members on the topic of “Marketing Driving Growth – The technologies Marketing needs to out-market, out-sell and out-perform competition”.

Traditional ‘outbound’ B2B marketing is losing its efficacy be

]]> Tue, 10 Apr 2012 11:51:30 +0100 http://www.mcraeandcompany.co.uk/news/mcrae-present-marketing-driving-growth.html Default admin account Pardot named 'Best Overall Value' and 'Best Ease of Use' by Gleanster http://www.mcraeandcompany.co.uk/Blog/pardot-judged-best-overall-value-gleanster.html  

Top market research and advisory services firm Gleanster have named Pardot 'Best Overall Value' and 'Best Ease of Deployment' in their 'Gleansight: Marketing Automation' report.

In addition to being ranked top in the categories mentioned above, Pardot did well in all categories with Gleanster also r

]]> Wed, 21 Mar 2012 12:31:04 +0000 http://www.mcraeandcompany.co.uk/Blog/pardot-judged-best-overall-value-gleanster.html Default admin account Lead Nurturing and Content Marketing: A powerful combination http://www.mcraeandcompany.co.uk/Blog/lead-nurturing-content-marketing-powerful-combination.html  

In our blog post last week, we identified the continuing importance of content marketing as one of the Key Trends of 2012. B2B marketers are realising that strong content is crucial to business success. They are also starting to realise the potential of effectively using drip nurturing campaigns to maintain

]]> Wed, 21 Mar 2012 11:09:46 +0000 http://www.mcraeandcompany.co.uk/Blog/lead-nurturing-content-marketing-powerful-combination.html Default admin account Key B2B Marketing Trends for 2012 http://www.mcraeandcompany.co.uk/Blog/key-b2b-marketing-trends-2012.html  

Last year's trends focused on adapting to rapidly changing buyer behaviour by moving into new marketing channels, such as social media, and using new tools, devices and mediums
]]> Tue, 13 Mar 2012 11:25:43 +0000 http://www.mcraeandcompany.co.uk/Blog/key-b2b-marketing-trends-2012.html Default admin account Marketing Automation by the numbers http://www.mcraeandcompany.co.uk/Blog/marketing-automation-by-the-numbers.html In the UK, marketing automation is still a somewhat unfamiliar concept to all bu

]]> Thu, 08 Mar 2012 15:43:28 +0000 http://www.mcraeandcompany.co.uk/Blog/marketing-automation-by-the-numbers.html Default admin account 73 percent of CEO's say that Marketers lack business credibility - What Marketing must do to fix http://www.mcraeandcompany.co.uk/Blog/marketers-lack-credibility.html A number of recent studies on business impact have found that whilst marketing rates itself 7/10, MDs only score it 3/10. ]]> Thu, 09 Feb 2012 17:14:27 +0000 http://www.mcraeandcompany.co.uk/Blog/marketers-lack-credibility.html Default admin account Inbound Marketing or Marketing Automation or both? http://www.mcraeandcompany.co.uk/Blog/inbound-marketing-or-marketing-automation-or-both.html Inbound marketing attracts traffic with great content that gets found, educates and is worthy of spreading.

]]> Wed, 04 Jan 2012 12:49:48 +0000 http://www.mcraeandcompany.co.uk/Blog/inbound-marketing-or-marketing-automation-or-both.html Default admin account 5 reasons SME's need Marketing Automation http://www.mcraeandcompany.co.uk/Blog/5-reasons-smes-need-marketing-automation.html How do executives managing companies with a turnover of less than £100m view sales and marketing? Generally as a black hole with limited visibility of how investments at different stages of the sales and marketing pipeline make most difference to sales.

But it doesn’t have to be so dark. Marketing Auto

]]> Wed, 04 Jan 2012 10:52:16 +0000 http://www.mcraeandcompany.co.uk/Blog/5-reasons-smes-need-marketing-automation.html Default admin account Pardot Surpasses 14,000-User Mark; Doubling Year-On-Year http://www.mcraeandcompany.co.uk/Blog/pardot-surpasses-14000-user-mark-doubling-year-on-year.html DemandGen reports that leading cloud-based marketing automation provider for SMEs, Pardot, is continuing its rapid growth approaching year’s end, a

]]> Fri, 16 Dec 2011 14:58:34 +0000 http://www.mcraeandcompany.co.uk/Blog/pardot-surpasses-14000-user-mark-doubling-year-on-year.html Default admin account Pardot Growth is a Testimony to Marketing Automation Effectiveness http://www.mcraeandcompany.co.uk/news/pardot-surpasses-14000-user-mark-doubles-employee-count-year-over-year.html Cloud-based marketing automation provider Pardot is continuing its rapid growth approaching year’s end, as the company has surpassed the 14,000-user mark, and doubled its employee count year over year.

]]> Fri, 16 Dec 2011 14:46:26 +0000 http://www.mcraeandcompany.co.uk/news/pardot-surpasses-14000-user-mark-doubles-employee-count-year-over-year.html Default admin account The business case for Marketing Automation #1 - Why your MD will love it http://www.mcraeandcompany.co.uk/Blog/why-your-md-will-love-marketing-automation.html You have noticed an emerging class of companies that seem to out-market, out-sell and out-perform their competitors.

]]> Thu, 08 Dec 2011 14:27:20 +0000 http://www.mcraeandcompany.co.uk/Blog/why-your-md-will-love-marketing-automation.html Default admin account New Resources Section packed full of the best marketing automation case studies, white papers, etc http://www.mcraeandcompany.co.uk/Blog/new-resources-section-packed-full-of-the-best-marketing-automation-case-studies-white-papers-etc.html At McRae & Co we specialise in technology marketing with hands on experience of the best technologies such as marketing automation.

]]> Tue, 06 Dec 2011 10:07:45 +0000 http://www.mcraeandcompany.co.uk/Blog/new-resources-section-packed-full-of-the-best-marketing-automation-case-studies-white-papers-etc.html Default admin account It's time to turn your B2B sales process digital to better serve on-the-go buyers in a time-strapped world. http://www.mcraeandcompany.co.uk/Blog/its-time-to-turn-your-b2b-sales-process-digital-to-better-serve-on-the-go-buyers-in-a-time-strapped-world..html The way B2B buyers buy is changing rapidly and successful businesses need to adapt their Sales techniques or face getting left behind. B2B buyers have been driving this change for some time...and the pace is accelerating.

]]> Tue, 06 Dec 2011 10:04:44 +0000 http://www.mcraeandcompany.co.uk/Blog/its-time-to-turn-your-b2b-sales-process-digital-to-better-serve-on-the-go-buyers-in-a-time-strapped-world..html Default admin account "Zeroing in on Leads" - What's behind the emerging class of companies that out-market, out-sell and out-perform? http://www.mcraeandcompany.co.uk/Blog/zeroing-in-on-leads-whats-behind-the-emerging-class-of-companies-that-out-market-out-sell-and-out-perform.html You may have noticed an emerging class of companies that out-market, out-sell and out-perform their competitors. Companies who have recognised the fundamental change in buyer behaviour and adapted accordingly. It's not luck, it is marketing automation….

]]> Tue, 06 Dec 2011 10:02:28 +0000 http://www.mcraeandcompany.co.uk/Blog/zeroing-in-on-leads-whats-behind-the-emerging-class-of-companies-that-out-market-out-sell-and-out-perform.html Default admin account McKinsey - What B2B marketers say about how to stay competitive online http://www.mcraeandcompany.co.uk/Blog/mckinsey-what-b2b-marketers-say-about-how-to-stay-competitive-online.html A recent McKinsey survey has found that marketing executives overwhelmingly agree that an effective online presence is very or extremely important for staying competitive.

]]> Tue, 06 Dec 2011 09:55:47 +0000 http://www.mcraeandcompany.co.uk/Blog/mckinsey-what-b2b-marketers-say-about-how-to-stay-competitive-online.html Default admin account Energyflo Battles Industry Giants for Green Awards http://www.mcraeandcompany.co.uk/news/can-dynamic-insulation-beat-nissan-puma-or-samsung-to-the-prize.html Fri, 18 Nov 2011 17:18:02 +0000 http://www.mcraeandcompany.co.uk/news/can-dynamic-insulation-beat-nissan-puma-or-samsung-to-the-prize.html Default admin account Energyflo Awarded SMART:SCOTLAND http://www.mcraeandcompany.co.uk/news/prestigious-smartscotland-scheme-backs-energyflos-dynamic-insulation.html Fri, 18 Nov 2011 17:10:45 +0000 http://www.mcraeandcompany.co.uk/news/prestigious-smartscotland-scheme-backs-energyflos-dynamic-insulation.html Default admin account Don't Duplicate. Automate. http://www.mcraeandcompany.co.uk/Blog/dont-duplicate.-automate..html Tue, 27 Sep 2011 16:30:17 +0100 http://www.mcraeandcompany.co.uk/Blog/dont-duplicate.-automate..html Default admin account Marketing Automation - The Ultimate Career Move http://www.mcraeandcompany.co.uk/Blog/marketing-automation-the-ultimate-career-move.html Wed, 21 Sep 2011 13:29:05 +0100 http://www.mcraeandcompany.co.uk/Blog/marketing-automation-the-ultimate-career-move.html Default admin account Top companies nurture leads to maximise opportunities http://www.mcraeandcompany.co.uk/Blog/top-companies-nurture-leads-to-maximise-opportunities.html Tue, 23 Aug 2011 17:15:30 +0100 http://www.mcraeandcompany.co.uk/Blog/top-companies-nurture-leads-to-maximise-opportunities.html Default admin account