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Monthly B2B Demand Generation Programmes

McRae&Co’s monthly packages are designed to facilitate every area of your organisation’s transition into the daily use of demand generation and lead generation strategies.

We start off by learning about your organisation in detail: its needs, message, and product USP, before moving on to create a tailored service. From there we can move on to implementing technology solutions, narrowing down your target market, and finding ways of maximising the return on your current business activities.

Once the initial stages are over, we can begin content development, social media promotion, and the development of your first campaign. Throughout the entire process we are available for consultation and reporting. Thanks to marketing automation software, we can also provide detailed reports on exactly how well campaigns and strategies are working, and tell you in what areas your business is benefiting most.

For more information, read the detailed list of services below or contact us today. If you are interested in our marketing automation platform onboarding service, click here.



Demand Generation & Nurturing Programme

Understanding the buyer (Developing buyer personas and lifting buyer pain points)

Market segmentation and prioritisation of objectives

Assessing and developing content marketing strategies

Developing data strategy

Full review of website design, functionality, and social media presence


Campaign strategy and programme planning

Full creative development (copy and design)

Building contact data lists

Database and email deliverability maintenance

Crafting tailored program and full campaign management

Executing drip campaigns

Reporting Analytics and revenue

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"Strategically smart, efficient and great to work with, McRae&Co immediately brought great ideas and sound execution to our fledgling demand generation programmes. By using their expertise in MA we got our implementation going quickly with quicker measureable ROI being achieved. I’d recommend them to anyone looking to build pipeline faster and get more from their B2B marketing."

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