Webinars
Below you will find a list of all our resources in chronological order.
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WEBINAR
Aligning Sales and Marketing to Optimise Conversion and Growth
Recorded: November 2015 | Featuring: Scot McRae (McRae&Co) & Daniel Gad (ClickDimensions)Scot McRae is joined by industry expert Daniel Gad of ClickDimensions to look at the convergence of CRM and marketing automation, and aligning sales and marketing to optimise conversion and growth.
WEBINAR
Best Practice Website Design for B2B Lead Generation
Recorded: Oct 2015 | Featuring: Scot McRae (McRae&Co) & Scott Armstrong (Brainrider)Scot McRae and Scott Armstrong present this 50 minute webinar on best practice website design for B2B lead generation. Discover how you can get more from website and use it as one of your strongest tools for attracting high quality leads.
WEBINAR
Building Sales and Marketing Capabilities Essential to Beat the Market
Recorded: June 2015 | Featuring: Scot McRae/Neil Armstrong/Mark Woodbridge/Steve WhitmarshIndustry experts assess the changes in B2B marketing for a variety of different angles. Also features two user case studies of marketing automation software.
WEBINAR
How to Get Sales Back into the Game
Recorded: June 2014 | Featuring: McRae&Co/SalesfusionScot McRae is joined by Kevin Miller (Salesfusion) to explore how marketing automation technology is enabling businesses to engage self-educating buyers and shorten sales cycles.
WEBINAR
Marketing and Selling in Today's Era of the Empowered Buyer
Recorded: May 2014 | Featuring: McRae&CoScot McRae assesses the ways in which marketing automation is allowing marketers and salespeople to respond to the latest B2B challenges.
WEBINAR
Take Marketing from the Backroom to the Boardroom
Recorded: September 2013 | Featuring: McRae&Co/ClevertouchScot McRae is joined by Adam Sharp of Clevertouch to discuss the importance of strategy over tactics in modern marketing.
WEBINAR
One Funnel to Rule Them All
Recorded: September 2013 | Authored by: McRae&Co/Bluebird Strategies (USA)Scot McRae is joined by Cari Baldwin of Bluebird Strategies (Oregon, USA) to look at the best practices for truly aligning sales and marketing.
WEBINAR
Developing Customer-Centric Content
Recorded: July 2013 | Featuring: McRae&Co/Brainrider (Canada)Managing Director Scot McRae is joined by content marketing specialist Scott Armstrong of Brainrider, for a fantastic insight into the best way to create sparkling customer-centric content that drives business growth.
WEBINAR
Why Winning Companies are Using Marketing Automation
Recorded: July 2013 | Featuring: McRae&Co/Mathew Sweezey (Pardot)Managing director Scot McRae was joined by marketing automation evangelist Mathew Sweezey of Pardot for this special broadcast detailing the ways in which marketing automation is transforming B2B marketing.
WEBINAR
Automating the Top of the Funnel
Recorded: November 2014 | Featuring: McRae&Co/Dave Lehman (Captora)Managing Director Scot McRae is joined by marketing expert Dave Lehman, SVP of Captora, who demonstrates how groundbreaking marketing technology can automate the top of the funnel.
